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This tag is associated with 4 posts

Are You Taking Your Small Business Seriously?

As the owner / part-owner of two small businesses I am a very busy person. Combining a part time job with motherhood and two business ventures leaves me very little time to do anything that isn’t absolutely essential to running my business(es) or my household! In the constant buzz of activity small business owners can … Continue reading

Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is crucial when approaching what can a be a high expenditure … Continue reading

Webalicious websites

My goodness there are  a lot of ugly websites out there. Doing research on social media and internet marketing (as I constantly am) I come across loads of websites that have that greasy, snake-oil salesman feel about them. You know the ones I mean? They reek of synthetic suits, cheap aftershave and knock-off watches. They use … Continue reading

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget what it’s like to be on … Continue reading

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