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This tag is associated with 6 posts

Smart cookies: Oreo’s advertising coup

Not being privy to the Super Bowl live here in Australia (in the office, anyway), I was only able to watch the events of #SB47 unfold live on Twitter. Like many others, I was only in it for the ads. And, following many hundreds of social media / marketing tweeps, my feed was jam-packed with … Continue reading

The best customer service story ever!

I just love this story about a young boy’s soft toy and the staff at The Ritz-Carlton’s response to a request for his safe return. This is marketing gold (along with the recent Jack Daniels’ “cease and desist” letter from our fellow WordPresser Broken Piano for President author Patrick Wensink)! Surprise and delight your customers in a … Continue reading

Webalicious websites

My goodness there are  a lot of ugly websites out there. Doing research on social media and internet marketing (as I constantly am) I come across loads of websites that have that greasy, snake-oil salesman feel about them. You know the ones I mean? They reek of synthetic suits, cheap aftershave and knock-off watches. They use … Continue reading

101 Best and Most Proven Sales and Marketing Ideas

101 Best and Most Proven Sales and Marketing Ideas (best viewed in 800×600 resolution) includes some marketing gems from the last millennium. I think it demonstrates how far we’ve come in terms of technology yet it’s easy to see how translatable these ideas are in, well, the new millennium (there’s a term you haven’t heard for about 12 … Continue reading

Does this spell the end of SEO?

I recently read this article in Forbes magazine and it fascinates and amazes me that search engine optimisation (SEO), which has been at the forefront of the mind of anyone who works in online marketing, could possibly be obsolete in 2 years’ time! People have made their fortunes honing this specialised skill to get their … Continue reading

Pin your hopes (and inspiration)

Pinterest is the next big thing in social media. If you’re not on it or haven’t heard of it, you’re missing out. Pinterest is a virtual, visual pin board of your loves, aspirations and ideas. It’s a place to assemble everything you see (and love) on the internet and share it with the world. How … Continue reading

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