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inbound marketing

This tag is associated with 2 posts

Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is crucial when approaching what can a be a high expenditure … Continue reading

e-newsletters that click

Did you just receive an influx of email newsletters into your inbox? Coincidence? I think not. E-newsletters are all about engagement: the aim is to spur the reader into action. Click a link, view a product or provide an answer; out of every e-newsletter distributed, marketers ultimately want each and every recipient to (please) make … Continue reading

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