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How many email newsletters do you subscribe to? Me? Well… I’ve lost count. Email marketing remains one of the most powerful tools in the inbound marketer’s arsenal. You may have been thinking about an e-newsletter for your own business; you certainly receive plenty of them so why not send one out to your own customers? … Continue reading
Did you just receive an influx of email newsletters into your inbox? Coincidence? I think not. E-newsletters are all about engagement: the aim is to spur the reader into action. Click a link, view a product or provide an answer; out of every e-newsletter distributed, marketers ultimately want each and every recipient to (please) make … Continue reading
Jane McKay Communications 