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copywriting

This tag is associated with 20 posts

Will Google Glass change the way we blog?

Blog post inspiration comes to me from many sources: other blog posts, news articles, human interactions, traditional media, social media and completely random thoughts (that usually arrive unheralded and unrecorded at 3am). I recently shared this video “How It Feels Through Glass” on my Facebook page, which gives the viewer a taste of experiencing the … Continue reading

You’re fired!

As a freelancer, I treasure my clients. I truly appreciate that they chose me for their projects, I always aim to exceed their expectations, I respect their deadlines and I value our relationship. From the tentative steps of the first brief, to the celebration of a project completed, a product launched, a media campaign won. Many … Continue reading

5 Reasons to Blog

It’s a challenge faced by many people who peddle services as opposed to products. We don’t have a tangible thing we can beautifully photograph and put on a website to entice potential customers to make a purchase. It’s just us and our skills. Not very photogenic (at times). Making headway as a freelance writer, I felt … Continue reading

Confessions of a copywriter

As a copywriter, there is an expectation that I have a definitive knowledge of the English language. Yes, I do know the difference between there, their and they’re, loose and lose and affect and effect; and I know my commas from my colons. [And I ponder why the plural of comma isn’t commae?] Yes, I … Continue reading

Social media: new kid in town or hot young thing?

Content marketing isn’t the new kid on the block but it is certainly one of the hot young things of the moment. Did you know you are already content marketing, you just don’t realise it? Every piece of information you provide is content. Every snippet of copy, every image and every video on your website … Continue reading

The other (social) media

How many email newsletters do you subscribe to? Me? Well… I’ve lost count. Email marketing remains one of the most powerful tools in the inbound marketer’s arsenal. You may have been thinking about an e-newsletter for your own business; you certainly receive plenty of them so why not send one out to your own customers? … Continue reading

The Deafening Dread of Silent Clients

How do you communicate with your clients? My preference? I’m an email chick through and through. I don’t like people to have to stop what they’re doing, interrupt their stream of thought, creative tangent, lunch break to talk to lil’ ol’ me. In return I have clients who are emailers, texters, tweeters, Skypers and callers. … Continue reading

Who’s your best customer?

In my line of work I hear (and talk) a lot about target audiences. The target audience is king. It’s who we’re talking to when we’re doing the marketing talk. It’s who we want to motivate to walk when we’re doing the marketing walk. I developed a successful TV/radio campaign last year. Customer numbers (it’s … Continue reading

Content conventions: consistency is key

One of the wonderful things about language is its constant evolution. People write their own way but there are rules; these rules help us understand what everyone else is saying. With the advent of the internet and its rapidly changing language it can be difficult to keep track of the current convention of how to write … Continue reading

Being creative under pressure

So you may have noticed it’s been pretty quiet here at JMC HQ lately. Why? Well, it’s annual report time peeps which means I don’t have time for creativity, sadly I only have times for stats, facts, figures and flow charts. (And eradicating double spaces). Usually I use my lunch (quarter) hours as my “creative … Continue reading

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