This tag is associated with 2 posts

Short copy is good copy

Eye-grabbing headlines. Brief, punchy sentences. Copywriting 101 is about producing succinct, concise copy. When I was at uni we would take a verbose sentence and pare it back to its bare bones while still conveying the same meaning. I’ll keep this brief (which is difficult for me). The 5 keys to quality copy are: 1. … Continue reading

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget what it’s like to be on … Continue reading

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