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This tag is associated with 3 posts

Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is crucial when approaching what can a be a high expenditure … Continue reading

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget what it’s like to be on … Continue reading

Power to the paper people

Online marketing is the way of the now and the way of the future. I know this, you know this, your customers know this but, deny it if you will, print still makes a valuable contribution to the marketing mix. I know people think of print as “old school” and “how we used to do things” … Continue reading

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