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This tag is associated with 3 posts

You’re fired!

As a freelancer, I treasure my clients. I truly appreciate that they chose me for their projects, I always aim to exceed their expectations, I respect their deadlines and I value our relationship. From the tentative steps of the first brief, to the celebration of a project completed, a product launched, a media campaign won. Many … Continue reading

6 ways to give (and receive) constructive criticism

I’m a big believer in feedback – without feedback we wouldn’t change. I’m also a big believer in encouraging people to be the best they can be. Sometimes this can require some diplomatically-phrased criticism. However there is a difference between constructive feedback and destructive feedback. In my line of work I deal with a lot … Continue reading

Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is crucial when approaching what can a be a high expenditure … Continue reading

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