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This tag is associated with 4 posts

Smart cookies: Oreo’s advertising coup

Not being privy to the Super Bowl live here in Australia (in the office, anyway), I was only able to watch the events of #SB47 unfold live on Twitter. Like many others, I was only in it for the ads. And, following many hundreds of social media / marketing tweeps, my feed was jam-packed with … Continue reading

The crystallisation of a creative idea into one convenient graphic

Source: janemckaycomms.wordpress.com via Jane McKay on Pinterest The winning Metung logo – A Day in the Life by Jane McKay Communications[/caption] If you’re not following me on Facebook, haven’t visited my website or popped down to the Metung Village Store you wouldn’t know that a logo I designed was selected as the “winner” in the … Continue reading

A logo by any other name…

I love designing logos. Informed by the brand’s ethos and, often,  the personality of the business owner (in the case of small business, anyway), logos sum up the personality of the brand in one (hopefully) beautiful symbol.  Logo design can often evoke clashing opinions and conflicting emotions. As with all creative work it’s subjective and really … Continue reading

Colour me happy!

The colors of the web

It’s not only fonts that rock my world it’s colour! I just love how a bright pink scarf in the middle of winter can give me a lift, turquoise thongs (flip flops) make me yearn for summer and the green of my lawn brings me puppy-like joy.

Colour affects the perception of your brand; colours evoke emotion and emotions obviously affect the way we feel which is a crucial thing to consider when selecting corporate colours for your brand. 

I have had colours ruined for me by working in marketing departments, over use of colour can really get you down and in my current role I am limited to the corporate colours of burgundy, orange, grey and black (what a combo! No, I didn’t choose them!).

Thankfully my freelance work allows me scope for playing with colour, especially as my clients have recently asked me to develop logos for their brands. It’s a tricky business when working with clients as varied as photographers, doulas and now, a disability service. Colours are as important as the words you use to convey your brand. 

 

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