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blogging

This tag is associated with 9 posts

Back to my blogging roots

Goodness I’m exhausted! Clients, deadlines, technical hitches, hackers, it’s been a very tiring week and, quite simply, I haven’t had time to blog. I really admire people who have the time, commitment and mental stamina to blog once or even twice a day. I just don’t have it in me. When I started on this … Continue reading

Will Google Glass change the way we blog?

Blog post inspiration comes to me from many sources: other blog posts, news articles, human interactions, traditional media, social media and completely random thoughts (that usually arrive unheralded and unrecorded at 3am). I recently shared this video “How It Feels Through Glass” on my Facebook page, which gives the viewer a taste of experiencing the … Continue reading

5 Reasons to Blog

It’s a challenge faced by many people who peddle services as opposed to products. We don’t have a tangible thing we can beautifully photograph and put on a website to entice potential customers to make a purchase. It’s just us and our skills. Not very photogenic (at times). Making headway as a freelance writer, I felt … Continue reading

Confessions of a copywriter

As a copywriter, there is an expectation that I have a definitive knowledge of the English language. Yes, I do know the difference between there, their and they’re, loose and lose and affect and effect; and I know my commas from my colons. [And I ponder why the plural of comma isn’t commae?] Yes, I … Continue reading

Social media: new kid in town or hot young thing?

Content marketing isn’t the new kid on the block but it is certainly one of the hot young things of the moment. Did you know you are already content marketing, you just don’t realise it? Every piece of information you provide is content. Every snippet of copy, every image and every video on your website … Continue reading

The other (social) media

How many email newsletters do you subscribe to? Me? Well… I’ve lost count. Email marketing remains one of the most powerful tools in the inbound marketer’s arsenal. You may have been thinking about an e-newsletter for your own business; you certainly receive plenty of them so why not send one out to your own customers? … Continue reading

I’m at BlogU, how about you?

Do you remember your good ol’ Uni (college) days? Hours spent sitting around musty rooms that smelled of old books, hotly debating how you thought this new thing called the “Internet” (it had a capital “I” in those days) would impact the world. We were young, passionate and full of vigour. We thought we held … Continue reading

Top 5 Tips for Resuscitating Your Unloved Blog

It’s been a huge few weeks for me here at JMC HQ and the first thing to go? The fun stuff. Pinterest was first out the door, followed closely by my blog and Facebook came in a lagging third (really should have been second but it’s the closest thing I have to a social life)… … Continue reading

101 Best and Most Proven Sales and Marketing Ideas

101 Best and Most Proven Sales and Marketing Ideas (best viewed in 800×600 resolution) includes some marketing gems from the last millennium. I think it demonstrates how far we’ve come in terms of technology yet it’s easy to see how translatable these ideas are in, well, the new millennium (there’s a term you haven’t heard for about 12 … Continue reading

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