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Content conventions: consistency is key

One of the wonderful things about language is its constant evolution. People write their own way but there are rules; these rules help us understand what everyone else is saying. With the advent of the internet and its rapidly changing language it can be difficult to keep track of the current convention of how to write … Continue reading

Me Jane, I do marketing

I had an interesting encounter last week. We have some lovely young ladies who have joined the organisation (at my “real” job in marketing, not my freelance work) as trainees. They were doing the tour and were shown into my office [read: cave] where the tour guide asked my position (he’s new around here), “I … Continue reading

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