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This tag is associated with 2 posts

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget what it’s like to be on … Continue reading

Me Jane, I do marketing

I had an interesting encounter last week. We have some lovely young ladies who have joined the organisation (at my “real” job in marketing, not my freelance work) as trainees. They were doing the tour and were shown into my office [read: cave] where the tour guide asked my position (he’s new around here), “I … Continue reading

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