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This category contains 54 posts

How to wake up your right mind

We are surrounded by beautiful things, amazing perspectives and bold creativity. It’s easy to feel intimidated by the sheer wealth talent that exists. Having not viewed myself as a “creative” person for much of my life, I’m always interested in maximising my creativity. I came across this article on Oprah.com (*cringe*) that includes some fun … Continue reading

Back to my blogging roots

Goodness I’m exhausted! Clients, deadlines, technical hitches, hackers, it’s been a very tiring week and, quite simply, I haven’t had time to blog. I really admire people who have the time, commitment and mental stamina to blog once or even twice a day. I just don’t have it in me. When I started on this … Continue reading

Originally posted on Cape Town Proofreader:
I received a newsletter this morning from http://www.boredpanda.com and it had these absolutely brilliant client comments on creative work all neatly designed into posters. If you’ve experienced this, which I certainly have, take a look for a brilliant laugh. Images are copyright of http://www.sharpsuits.net

Is your website paying you back?

Costing hundreds if not thousands of dollars, your web presence represents a large investment for your business. A website, just like any other marketing tool, needs to demonstrate a measurable return on investment. So, where do you start to determine your website’s value? Just like many other things, Google has the answer: Google Analytics. Google … Continue reading

Will Google Glass change the way we blog?

Blog post inspiration comes to me from many sources: other blog posts, news articles, human interactions, traditional media, social media and completely random thoughts (that usually arrive unheralded and unrecorded at 3am). I recently shared this video “How It Feels Through Glass” on my Facebook page, which gives the viewer a taste of experiencing the … Continue reading

You’re fired!

As a freelancer, I treasure my clients. I truly appreciate that they chose me for their projects, I always aim to exceed their expectations, I respect their deadlines and I value our relationship. From the tentative steps of the first brief, to the celebration of a project completed, a product launched, a media campaign won. Many … Continue reading

Originally posted on Jumpset Strategies:
At the risk of sounding like a country song, I declare: Customers are the heart of your business. When they leave, they take a little piece of your heart with them. Think of social media marketing like the dating scene. Imagine a date with someone you’ve wanted to get to know. They’re…

5 Reasons to Blog

It’s a challenge faced by many people who peddle services as opposed to products. We don’t have a tangible thing we can beautifully photograph and put on a website to entice potential customers to make a purchase. It’s just us and our skills. Not very photogenic (at times). Making headway as a freelance writer, I felt … Continue reading

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Originally posted on BundlePost:
Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don’t realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the “social selling” process…

Confessions of a copywriter

As a copywriter, there is an expectation that I have a definitive knowledge of the English language. Yes, I do know the difference between there, their and they’re, loose and lose and affect and effect; and I know my commas from my colons. [And I ponder why the plural of comma isn’t commae?] Yes, I … Continue reading

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