Social media is about well, being social!
Be connected and engaged with your customers to make their experience, well…. Social!
If you’re not confident that you can make your social media effective, hire someone who can!
At the risk of sounding like a country song, I declare:
Customers are the heart of your business. When they leave, they take a little piece of your heart with them.
Think of social media marketing like the dating scene. Imagine a date with someone you’ve wanted to get to know. They’re attractive, have a great personality, and have money to spend.
Of the following two scenarios which is most likely to lead to a long-term relationship?
You shower them with attention, make them feel special, attend to their needs, and show appreciation for their company. You say you’ll call the next day and you keep your word.
You incessantly talk about yourself, dismiss their needs, and spend your time focused on everything but them. Afterwards, you tell them you’d like to see them again but you don’t call. You ignore their calls, texts, postings, tweets, and emails.
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