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Social media is about well, being social!
Be connected and engaged with your customers to make their experience, well…. Social!

If you’re not confident that you can make your social media effective, hire someone who can!

Jumpset Strategies

At the risk of sounding like a country song, I declare:

Customers are the heart of your business. When they leave, they take a little piece of your heart with them.

Think of social media marketing like the dating scene. Imagine a date with someone you’ve wanted to get to know. They’re attractive, have a great personality, and have money to spend.

Of the following two scenarios which is most likely to lead to a long-term relationship?

Scenario #1:

You shower them with attention, make them feel special, attend to their needs, and show appreciation for their company. You say you’ll call the next day and you keep your word.

Scenario #2:

You incessantly talk about yourself, dismiss their needs, and spend your time focused on everything but them. Afterwards, you tell them you’d like to see them again but you don’t call. You ignore their calls, texts, postings, tweets, and emails.

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About Jane McKay @janemckaycomms

I’m Jane. I write. I design. I create. In 2009, following a tree-change to sunny East Gippsland, I realised a dream and started my own business through which I have freelanced my marketing services ever since. I understand that marketing your business can be overwhelming, overcomplicated and often overlooked. That’s why I’m here. With a range of expertise built on a Masters in Media and Communications and derived from more than 8 years’ industry experience working with small companies as well as large multi-nationals, I help businesses grow. A creative soul with a strong geek side, I combine my love of wordsmithing with an interest in all things design- and tech-related.The perfect combination of skills for my career in creative marketing.


2 thoughts on “

  1. Jane, this is the shortest post I’ve seen from you!

    Posted by Merryn Padgett | February 21, 2013, 5:16 pm
  2. It’s a re-blog 🙂 I didn’t feel I needed to add too much commentary.

    Posted by Jane McKay @janemckaycomms | February 22, 2013, 2:11 pm

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