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5 Reasons to Blog

blogIt’s a challenge faced by many people who peddle services as opposed to products.

We don’t have a tangible thing we can beautifully photograph and put on a website to entice potential customers to make a purchase.

It’s just us and our skills. Not very photogenic (at times).

Making headway as a freelance writer, I felt I was lacking a portfolio of writing I could share with potential clients.

As a writer I am bound by professional confidentiality so I can’t share a lot of my work with the public.

What to do? We all know the answer: blog.

Blogging is a way to demonstrate that I have writing skills and it gives potential clients somewhere to go to view a body of work that is 100% me. Unbound by briefs or influenced by the expectations or tastes of clients.

I can just write.

I can write about stuff that interests me. I can write about stuff that interests you (just ask).

Hopefully I am on my way to achieving part of my aim which is to assist small businesses improve their understanding of the processes of marketing and how it can help their business grow.

It also meets the needs of my content marketing for my own small business. I create content, it gets shared, liked, tweeted and favourited.

Plus I position myself as someone who has some knowledge in a specialised field. I create a go-to person for content in my chosen profession in the rural locale in which I reside (and even further afield).

What’s more, it’s fun! I love to write and getting things down on virtual paper clears my mental space for new words, ideas and creative thoughts.

Sometimes I get the feeling I am blogging just for other bloggers. But then I meet clients who say “oh I read your blog”.

Ah ha, the strategy is working.

Why do you blog? And if you don’t blog, why not?


About Jane McKay @janemckaycomms

I’m Jane. I write. I design. I create. In 2009, following a tree-change to sunny East Gippsland, I realised a dream and started my own business through which I have freelanced my marketing services ever since. I understand that marketing your business can be overwhelming, overcomplicated and often overlooked. That’s why I’m here. With a range of expertise built on a Masters in Media and Communications and derived from more than 8 years’ industry experience working with small companies as well as large multi-nationals, I help businesses grow. A creative soul with a strong geek side, I combine my love of wordsmithing with an interest in all things design- and tech-related.The perfect combination of skills for my career in creative marketing.


4 thoughts on “5 Reasons to Blog

  1. Hi Jane,
    I’m a personal blogger and I love the power of blogs to make connections to others from all over the planet who share similar interests as I do. It helps keep my large network of family and friends stay in touch with me. It forces me to stop and reflect on what is most interesting or what I most want to share with others.

    I use my blog (because it’s personal) as my memory at times and can go back and see what was happening in my life years ago. I have blogged in the classroom and I enjoy when past students let me know they are still blogging. My kids blog. I’m a big fan!

    Posted by Johblogs | February 18, 2013, 5:01 pm
    • Hi Johblogs (great handle!),

      Thanks for stopping by to share your thoughts 🙂

      I love blogging as it’s really exposed me to a world of writers I’d never encountered.

      It’s fantastic that your kids blog! I fear writing will become a lost art.

      I was speaking with a young friend of mine who wants to be a writer the other day and was asking for advice. “Blog,” I said simply. “It gets you used to hitting the ‘Publish’ button.”

      I’d love to have a more extensive personal blog but I simply don’t have the time!

      Posted by Jane McKay @janemckaycomms | February 19, 2013, 11:03 am
  2. Hi Jane, thanks for the post. Sometimes blogging just seems like an endless pit of ‘am I really getting somewhere with this?’ But ultimately, people are reading it and it is not an overnight success model, it takes time. One of the reasons that I blog is to get my thoughts out there, promote my business and to do what I love doing…writing!

    Posted by capetowncopywriter | February 20, 2013, 1:40 am
    • Hi @capetowncopywriter, thanks for the comment.

      I do find it overwhelming to be a krill in the blogging ocean but then I sit back and think, where would I be without my blog? Where was I a year ago? Well, no where, web-wise.

      That helps me put things into perspective.

      FWIW – I’m reading!

      Posted by Jane McKay @janemckaycomms | February 21, 2013, 4:38 pm

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