We don’t have a tangible thing we can beautifully photograph and put on a website to entice potential customers to make a purchase.
It’s just us and our skills. Not very photogenic (at times).
Making headway as a freelance writer, I felt I was lacking a portfolio of writing I could share with potential clients.
As a writer I am bound by professional confidentiality so I can’t share a lot of my work with the public.
What to do? We all know the answer: blog.
Blogging is a way to demonstrate that I have writing skills and it gives potential clients somewhere to go to view a body of work that is 100% me. Unbound by briefs or influenced by the expectations or tastes of clients.
I can just write.
I can write about stuff that interests me. I can write about stuff that interests you (just ask).
Hopefully I am on my way to achieving part of my aim which is to assist small businesses improve their understanding of the processes of marketing and how it can help their business grow.
It also meets the needs of my content marketing for my own small business. I create content, it gets shared, liked, tweeted and favourited.
Plus I position myself as someone who has some knowledge in a specialised field. I create a go-to person for content in my chosen profession in the rural locale in which I reside (and even further afield).
What’s more, it’s fun! I love to write and getting things down on virtual paper clears my mental space for new words, ideas and creative thoughts.
Sometimes I get the feeling I am blogging just for other bloggers. But then I meet clients who say “oh I read your blog”.
Ah ha, the strategy is working.
Why do you blog? And if you don’t blog, why not?