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Social media: new kid in town or hot young thing?

Content marketing isn’t the new kid on the block but it is certainly one of the hot young things of the moment. Did you know you are already content marketing, you just don’t realise it? Every piece of information you provide is content. Every snippet of copy, every image and every video on your website … Continue reading

Throwing staff off the fiscal cliff is not the answer

This interesting article from analyses the results of a survey of small business owners. Respondents reflect on the challenges of 2012 and define their resolutions for 2013. When asked what their best ideas were in 2012, they said: 1. Deciding on the right focus. Identifying the best and most profitable customers, and learning to say … Continue reading

The other (social) media

How many email newsletters do you subscribe to? Me? Well… I’ve lost count. Email marketing remains one of the most powerful tools in the inbound marketer’s arsenal. You may have been thinking about an e-newsletter for your own business; you certainly receive plenty of them so why not send one out to your own customers? … Continue reading

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