The winning Metung logo – A Day in the Life by Jane McKay Communications[/caption]
If you’re not following me on Facebook, haven’t visited my website or popped down to the Metung Village Store you wouldn’t know that a logo I designed was selected as the “winner” in the recent Metung logo design competition.
This caused me great joy as I love Metung and wanted a logo as beautiful as the locale itself.
The logo design “A Day in the Life” represents a day in the life of Metung: start with a sail on the Lakes while watching another glorious sunrise; enjoy the beautiful flora and fauna of the region while fishing from the boardwalk; end your day with some wonderful food and fabulous local wine.
Logo design is a tricky process but one I enjoy nonetheless especially in this case as the brief was not specific so I could let my imagination run wild. I came up with 5 concepts in the end (which I will share on my Facebook eventually!); some I love almost equally to the final selection (but which didn’t fulfil the brief as emphatically) and others I like less but, as my mum said “are all worthy of merit” (thanks mum).
Logo design is the distillation of the intangible personality of a person, a place, a company, a brand into one clear concept and design that fills the brief, appeals to the target audience and makes your client happy.
It’s a wonderfully creative process and the outcome is one I hope that visitors and residents will enjoy as a fair representation of a beautiful village on the stunning Gippsland Lakes.
You are welcome to, too 🙂