With the advent of the internet and its rapidly changing language it can be difficult to keep track of the current convention of how to write for the web.
The helpful people at Hubspot have posted this style guide to assist content creators achieve consistency with their online writing [it’s interesting that the convention for online isn’t listed even though Google Chrome highlights it as misspelled].
I can’t say I agree with all of Hubspot’s recommended style conventions but it’s certainly a helpful resource.
These are my points of contention:
- I will certainly never write “do’s and don’ts” although as Hubspot stipulate in their definition: “it will always cause the editors in your readership to have blinding migraines and send you hate mail, so try to avoid using this construction if at all possible”.
- Also I use the term “media release” instead of the somewhat antiquated press release and I’ve never encountered “news release” as per their recommendation.
- I am not a capitaliser of headings, I tend to the journalistic style of non-capitalised headings (see above).
I have a personal style manual that I use to ensure consistency across my writing. When I encounter ambiguous convention or inconsistent style I add my preference to the list.
In all writing consistency is the key, if you prefer one convention over another, commit to it, if not for life then throughout the entire document.
Hubspot have closed comments on their article, do you have anything you would like to add? Which curly conventions are in your personal style guide?