you're reading...
Uncategorized

Webalicious websites

My goodness there are  a lot of ugly websites out there.

Doing research on social media and internet marketing (as I constantly am) I come across loads of websites that have that greasy, snake-oil salesman feel about them.

You know the ones I mean? They reek of synthetic suits, cheap aftershave and knock-off watches.

They use A LOT OF CAPITAL LETTERS in Lolcats font.

[FYI, it’s Impact, if you’ve accidentally stumbled upon this post searching for a “How to” on creating lols.]

I’m not saying I’m a world expert on creating beautiful websites although I am a great appreciator of them.

Just for us website-style enthusiasts, the peeps at Styleboost have created an online gallery of the hottest little sites getting around on the interwebs.

Some of these sites had me gasping in awe at their craftily created beauties, their beautiful balance of images, text and negative space and their fantastic fonts matched with gorgeous graphics. (I’m having an alliterative kind of day).

As a bonus there’s some fantastic copy on these sites too. Copy + design = match made in internet heaven.

The simple combination of aesthetic and functionality is what makes these pages so beautiful. There’s no need to crowd your page with images. A well-balanced website will have more impact [read: click-through, which is what we’re all here for] than one loaded with images and crowded with multiple, confusing  calls-to-action.

Some websites make me feel I’m being shouted at when really I’d prefer my groovy new-found web friend to huskily say, “You’re new around here. Come on in and make yourself comfortable”.

This page from Wilson Miner encouraged me to have a QR tag tattooed on my wrist to save me printing business cards; Cloudberry’s site I adore and their style is something I will endeavour to emulate for my own business website (when I actually get the time to re-do my web page) and I love love love the colours Big Noise have used on their site (a lot of “Tangerine Tango” on here – see my previous post Colour me happy! on the use of the Pantone Color of the Year).

What are some of your favourite, most beautiful websites?

Advertisements

About Jane McKay @janemckaycomms

I’m Jane. I write. I design. I create. In 2009, following a tree-change to sunny East Gippsland, I realised a dream and started my own business through which I have freelanced my marketing services ever since. I understand that marketing your business can be overwhelming, overcomplicated and often overlooked. That’s why I’m here. With a range of expertise built on a Masters in Media and Communications and derived from more than 8 years’ industry experience working with small companies as well as large multi-nationals, I help businesses grow. A creative soul with a strong geek side, I combine my love of wordsmithing with an interest in all things design- and tech-related.The perfect combination of skills for my career in creative marketing.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 1,440 other followers

The word from the Twitterverse

%d bloggers like this: