101 Best and Most Proven Sales and Marketing Ideas (best viewed in 800×600 resolution) includes some marketing gems from the last millennium.
I think it demonstrates how far we’ve come in terms of technology yet it’s easy to see how translatable these ideas are in, well, the new millennium (there’s a term you haven’t heard for about 12 years!).
So, how do you apply these “Marketing 101” ideas to life in the content-driven, social media age?
I’ve taken some of Mr. Gerry Robert’s pearls of wisdom and translated them, post-Y2K.
7. Send Out 35 Sales Letters Every Week Regardless: Get in the habit of sending out at least that many letters to prospects every week. No matter what, make sure they go out every Friday.
These days we call this LinkedIn: find and make connections that will enhance your business. Remember: 35 a week people!
13. Write A Special Report: If you are in selling, you are in solving. What do you solve for people? Write a 10 pages report, offer it to your prospects for Free and your telephone will ring off the wall.
White papers can establish you as a leading thinker in your industry and garner respect from your peers. I don’t know if your telephone will ring off the wall but your Twitter might go nuts.
44. Use Pictures: Pictures of satisfied clients go further than lengthy letters. People are visual and if they see people just like them they will think you are Okay.
Ah Pinterest, how I love thee. Instagram too. Pictures speak thousands of words and us humans are highly visual people. Create beautiful images and they will come. Even if you don’t work in a particularly visual industry you can repin images relevant to your sector on your Pinterest boards and people will think you are Okay.
45. Create Your Own Marketing Binder: Put any awards you have in the binder along with photos, testimonial, product information, how you do business, your sales presentation and leave it with prospects, so they can evaluate you.
Your company website is the perfect place to post testimonials, awards and other information to demonstrate how awesome you are at what you do. No one is going to do it for you!
65. Instead Of A Letter Send An Audio Cassette: You may have noticed something called the “jam”. Instead of writing a letter, speak your letter into a cassette and they will listen to it in their cars in the “jam”.
Quality content is much more likely to go viral in video format than on text-only platforms. With Google’s Penguin release video will also increase the perceived quality of your website and also move your site further up in Google’s search results. People can watch your videos on the “tube”.
66. Get On Everyone’s Mailing List: I love to learn from what people send me.
Follow everyone and anyone who is respected in your industry on Twitter. I love to learn from what people Tweet!
76. Position Yourself As An “Expert And Authority”: Even if you are new to your industry you can be perceived as an expert. The way to do it is with information. Write something, research something or print something and you are an instant “expert”.
Well look at that, I’m an instant expert. Blogging is an amazing way to express your views or post well-researched position papers that will have you looking like an expert in no time.
91. Keep In touch By Fax: Send a weekly or monthly report or newsletter via the fax machine. Send a positive quotation of the day.
Facebook is the “sometimes food” social media platform for many businesses but don’t overlook it in your content plan. Be sure to “send a positive quotation of the day” at least once a week.
What’s your favourite of Mr Robert’s gems? Are there any translations I have overlooked?
[UPDATE: I just found the original publication of this work in the New Straits Times, July 11, 1995.]