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Short copy is good copy

Eye-grabbing headlines. Brief, punchy sentences. Copywriting 101 is about producing succinct, concise copy. When I was at uni we would take a verbose sentence and pare it back to its bare bones while still conveying the same meaning. I’ll keep this brief (which is difficult for me). The 5 keys to quality copy are: 1. … Continue reading

Does this spell the end of SEO?

I recently read this article in Forbes magazine and it fascinates and amazes me that search engine optimisation (SEO), which has been at the forefront of the mind of anyone who works in online marketing, could possibly be obsolete in 2 years’ time! People have made their fortunes honing this specialised skill to get their … Continue reading

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget what it’s like to be on … Continue reading

The Confessions of a Linguist

The Confessions of a Linguist. This post, about some of the common grammar errors, made me laugh. There is a recycling bin outside work at the moment that has a sign that reads: Recyclables� Cans’ Bottles’ Tins’� I’m advocating a compulsory spelling and grammar course for signwriters! via The Confessions of a Linguist.

Power to the paper people

Online marketing is the way of the now and the way of the future. I know this, you know this, your customers know this but, deny it if you will, print still makes a valuable contribution to the marketing mix. I know people think of print as “old school” and “how we used to do things” … Continue reading

What’s the time? Why it’s Pantime!

If you’re as obsessed with colour as I am you will LOVE this Swiss Miss Pantime clock via http://www.swiss-miss.com/2008/10/pantime.html. -J

I just love colour and here redoit give us the low-down on the Pantone colour predictions for 2013. So much to love!

Me Jane, I do marketing

I had an interesting encounter last week. We have some lovely young ladies who have joined the organisation (at my “real” job in marketing, not my freelance work) as trainees. They were doing the tour and were shown into my office [read: cave] where the tour guide asked my position (he’s new around here), “I … Continue reading

Of mice and man

I recently downloaded some free fonts via The Visual Brothera and wanted to create something fun with one I particularly liked called Quicksand. As happenstance would have it I also read a quote I thought one Trina D. Lambert would appreciate, being a fellow dog-lover. So I whipped this puppy up on my creative {read: lunch} … Continue reading

Pin your hopes (and inspiration)

Pinterest is the next big thing in social media. If you’re not on it or haven’t heard of it, you’re missing out. Pinterest is a virtual, visual pin board of your loves, aspirations and ideas. It’s a place to assemble everything you see (and love) on the internet and share it with the world. How … Continue reading

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