I’m a fontiphile. A died-in-the-wool, hardcore font geek. Few things bring me such joy as trawling through typography, carefully crafted purely for my enjoyment.
But it’s not just the visual appearance of fonts that makes them so deliciously appealing, it’s how they make us feel.
The personality of every brand is expressed (and judged) by the font they choose to utilise in their communications. [Generally I’m a Myriad Pro or TwCenMT girl myself and am currently feeling decidedly constrained by web-safe fonts, ho hum.]
The influence of fonts and typography and there direct impact on how we perceive words is explored in this article from Smashing Magazine, ‘When Typography Speaks Louder Than Words’, which I think should be called ‘WHY Typography Speaks Louder Than Words’….