Jane McKay Communications
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How to wake up your right mind
We are surrounded by beautiful things, amazing perspectives and bold creativity. It’s easy to feel intimidated by the sheer wealth talent that exists. Having not viewed myself as a “creative” person for much of my life, I’m always interested in maximising my creativity. I came across this article on Oprah.com (*cringe*) that includes some fun … Continue reading
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Goodness I’m exhausted! Clients, deadlines, technical hitches, hackers, it’s been a very tiring week and, quite simply, I haven’t had time to blog. I really admire people who have the time, commitment and mental stamina to blog once or even twice a day. I just don’t have it in me. When I started on this … Continue reading
Originally posted on Cape Town Proofreader:
I received a newsletter this morning from http://www.boredpanda.com and it had these absolutely brilliant client comments on creative work all neatly designed into posters. If you’ve experienced this, which I certainly have, take a look for a brilliant laugh. Images are copyright of http://www.sharpsuits.net
Blog post inspiration comes to me from many sources: other blog posts, news articles, human interactions, traditional media, social media and completely random thoughts (that usually arrive unheralded and unrecorded at 3am). I recently shared this video “How It Feels Through Glass” on my Facebook page, which gives the viewer a taste of experiencing the … Continue reading
As a freelancer, I treasure my clients. I truly appreciate that they chose me for their projects, I always aim to exceed their expectations, I respect their deadlines and I value our relationship. From the tentative steps of the first brief, to the celebration of a project completed, a product launched, a media campaign won. Many … Continue reading
Originally posted on BundlePost:
Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don’t realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the “social selling” process…
As a copywriter, there is an expectation that I have a definitive knowledge of the English language. Yes, I do know the difference between there, their and they’re, loose and lose and affect and effect; and I know my commas from my colons. [And I ponder why the plural of comma isn’t commae?] Yes, I … Continue reading
Not being privy to the Super Bowl live here in Australia (in the office, anyway), I was only able to watch the events of #SB47 unfold live on Twitter. Like many others, I was only in it for the ads. And, following many hundreds of social media / marketing tweeps, my feed was jam-packed with … Continue reading
Content marketing isn’t the new kid on the block but it is certainly one of the hot young things of the moment. Did you know you are already content marketing, you just don’t realise it? Every piece of information you provide is content. Every snippet of copy, every image and every video on your website … Continue reading
This interesting article from Inc.com analyses the results of a survey of small business owners. Respondents reflect on the challenges of 2012 and define their resolutions for 2013. When asked what their best ideas were in 2012, they said: 1. Deciding on the right focus. Identifying the best and most profitable customers, and learning to say … Continue reading
How many email newsletters do you subscribe to? Me? Well… I’ve lost count. Email marketing remains one of the most powerful tools in the inbound marketer’s arsenal. You may have been thinking about an e-newsletter for your own business; you certainly receive plenty of them so why not send one out to your own customers? … Continue reading
Source: janemckaycomms.wordpress.com via Jane McKay on Pinterest The winning Metung logo – A Day in the Life by Jane McKay Communications[/caption] If you’re not following me on Facebook, haven’t visited my website or popped down to the Metung Village Store you wouldn’t know that a logo I designed was selected as the “winner” in the … Continue reading
As the owner / part-owner of two small businesses I am a very busy person. Combining a part time job with motherhood and two business ventures leaves me very little time to do anything that isn’t absolutely essential to running my business(es) or my household! In the constant buzz of activity small business owners can … Continue reading
